American Yoga Council

We're re-thinking American Yoga.

https://americanyogacouncil.com

106 Wendell Ave suite 2c, Pittsfield, MA 01201, USA
Pittsfield, MA 01201

“A Public Benefit Corporation to help yogis make a living doing what they love.”

Workshops and events

Tue, Dec 30, 2025

04:00 PM - 05:00 PM EST

Last Chance to Join the AYC Beta

Where yoga school leaders come together to shape what’s next.

Thu, May 14

02:00 PM - 03:00 PM EDT

Mastering Membership Retention for Yoga Studios

Why a Great Class Isn’t Enough (And What Actually Grows Your Studio)

Tue, Jun 16

01:33 PM - 03:33 PM EDT

B Clinic Test 2

QA Test

Fri, Jul 3

01:28 PM - 01:28 PM EDT

Member Test 1

test

Mon, Jul 6

01:20 PM - 01:20 PM EDT

QA Info Test

QA Test

Thu, Jul 9

12:17 PM - 12:17 PM EDT

B Clinic Test 2

QA Test

Thu, Jul 9

01:00 PM EDT - 02:00 PM EST

The Yoga Studio Business Blueprint

Grow your yoga studio: Leads → Intros → Memberships → Retention

Mon, Jul 13

01:17 PM - 01:17 PM EDT

QA Open Event

QA Test

Wed, Jul 15

06:09 PM - 01:09 PM EDT

QA Open Event

yoga

Thu, Aug 13

08:56 AM - 08:56 AM EDT

Staging (TEST) : Demystifying Digital Course Creation for Yogis

QA Test

Wed, Aug 19

12:17 PM - 12:17 PM EDT

Staging (TEST) : The Hidden Revenue Blueprint

QA Test

The Yoga Studio Growth Engine

How Sustainable Studios Actually Grow: Leads → Intros → Memberships → Retention

AYC Connect: Legal Essentials, Protect Yourself!

Managing risks when running retreats, teaching, or operating a studio.

The Yoga Studio Marketing Engine: From Random Posts to Predictable Growth

Why Your Studio Marketing Isn’t Working (And What to Fix First)

Simple Strategies for Wildly Profitable Yoga Schools in 2026

3 Actionable Yoga Business Trends for 2026, Q+A with the AYC CEO, Andrew Tanner and share your vo...

Creating & Optimizing High-Ticket Programs

Join us for another workshop to level up your skills and grow your yoga business

AYC Connect Business Clinic: Four Profitable Yoga Career Paths for 2026

Join AYC founder Andrew Tanner for a 30-min talk and 20-min Q+A on the core principles for each o...

Learning to Sell without Selling your Soul

Ethical sales psychology and protocols for growing your studio or teacher training

Info Session - QA

Simple Strategies for Wildly Profitable Yoga Studios (Even in Small Towns)

A shared conversation about leadership, livelihood, and longevity.

AYC Connect Business Clinic: How to Niche Your Programs & Price Your New Year Offers

Join AYC founder Andrew Tanner for a 30-min talk and 20-min Q+A on Niching and Pricing Strategies...

Certifications offered

12-Week Yoga Studio Business Accelerator

CE FOR TEACHERS

The Studio Business Accelerator is a 12-week program designed to help you implement real systems in your business —...

Led by Andrew Tanner (CYT-L3) and Shannon McCasland (CYT-L3)

Leadership

Erica Heinz

Head of Product here at AYC. Former yoga teacher, current design professor at the School of Visual Arts in NYC

ericaheinz.com

Brooklyn, NY, US

Scott Kleinfeld

berkshireyogafestival.com

Lenox, MA, US

Andrew Tanner

CEO of American Yoga Council, Co-Founder of Berkshire Yoga Festival, and Taoist Yoga & Meditation teacher of 20+ years.

andrewtanner.com

Lenox, MA, US

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“A Public Benefit Corporation to help yogis make a living doing what they love.”

12-Week Yoga Studio Business Accelerator

Leadership